Specialties in Marketing: Positioning:

  • Information Marketing
  • Customer Research
Company Profile:

b4 Branding takes a highly focused, tactical approach to research, providing the customer knowledge its clients seek to attain greater confidence in their marketing decisions.

b4 Branding accomplishes this by:
  • Working with its clients first to identify the essential marketing decisions that will be driven by the research findings.
  • Designing the research methodology to focus completely on answering these key marketing questions.
  • Taking an iterative approach to the research, ensuring sufficient information gathering to validate conclusions and avoiding the excessive, duplicative stages that waste time and money.
  • Ensuring that the research findings are stated not merely as data points, but translating the data into meaningful, actionable customer knowledge.
  • Recognizing that the customer experience is not limited to either a "b2b" or "b2c" marketing perspective.
  • Examining the derived customer insights within the totality of the brand experience, from beginning to end.
  • Taking an inductive approach to marketing strategy, using the customer insights to build and support the branding conclusions.

    b4 Branding complements its clients' marketing resources to attain these customer insights quickly, efficiently and cost-effectively.  


    Copyright 2005 Isthmus, Ltd.